Tools we've built. Some for clients, some for ourselves, some that turned into businesses.
The same AI stack that produces a Brief produces tools. When a piece of research keeps repeating, we build something to do it on demand. Most stay internal. A few we open up to clients. One or two became their own thing.
This is where the practice's capability shows its working — not as a product pitch, but as proof.
Daily intelligence digests for whichever brand or category we're tracking — new entrants, pricing moves, positioning shifts, the signals that matter before they're obvious.
Built to keep our own research current. Now available as a client upsell, manually configured to the category you care about.
Turns a raw transcript into a positioning brief, a GTM plan, or a clean one-pager — whatever the conversation was actually about, written up the way a strategist would.
Built for a client who was drowning in call recordings. Available on request.
Our AI experts help Indonesian companies build real AI skills in-house — so their teams do the work three to four times faster, without depending on outside help forever.
Started as an experiment in teaching the method. Now its own venture, with its own site.
What's shown here is a sample. We've built other tools that stay client-only by agreement, and a few more are under construction in the practice right now.
We display what we can. The rest does its work quietly, inside engagements.
The Lab takes commissions.
If there's a piece of research or a workflow you keep doing by hand, we can probably build it. Most of these tools started exactly that way — a repetitive job, turned into something that runs in seconds.
Tell us what you'd automate if you could. Sometimes that conversation is how the next tool in the Lab gets made.
Want one of these pointed at your category, or have an idea for one we haven't built? Send a note.